Wyndham Rewards is the world's largest hotel loyalty program.
Wyndham Rewards is a one-of-a-kind hotel loyalty program that's simple to understand, easy to use, and that dollar for dollar, lets members earn more and redeem faster than any other program in the industry. Wyndham team wanted us to redesign their current app (which was complicated) and to include more advanced features that allows users to book rooms and use the reward points in a much easier way
One major approach I considered was to design to focus on personalisation. Followed the branding and kept the layout clean and white to improve user engagement and reduce app’s complexity by letting the user focus on the content and preferences.